Facebook certainly popularized social media in many ways, but it’s not the only tool in the shed. There’s also Twitter, Instagram, Pinterest, LinkedIn, Google+, Tumblr, FourSquare and more! It’s not a matter of having an equal presence on each of these sites, but it’s important to know which sites will work for your business.
You can find tons of articles and solutions on how to be successful on social media. But whether you are just starting out or have been in the social media world for awhile, there are 6 basic Dos/Don’ts to follow.
At a time when 85 percent of buyers go online to research purchases, successful social media marketing has the potential to generate more traffic to a website, send customers to a retail location, create awareness for a brand and build allegiance.