In our November 20 webinar, BALLE Fellow Kimberlee Williams gave the perfect primer for how to communicate – authentically and with impact – to diverse audiences.
Our November 20th webinar by BALLE Fellow Kimberlee Williams of FEMWORKS was a perfect primer for how to communicate – authentically and with impact – to diverse audiences. More than simply translating, Kimberlee pointed out that we need to be communicating beyond our differences and talking to each other in ways that impact all of our actions and collaborations. In other words, to be communicating with authenticity, we have to show up, be part of the community we are seeking support from, and genuinely move our actions towards collaboration — not just talk.
Relationships can be built in different communities if you have insight, integrity and intention. Kimberlee gave examples of how to achieve all three and to ultimately obtain reach of our message through immersion in a community, engagement with that community, and building authentic relationships.
A key takeaway from the session came when we were asked to reflect on the following questions: What is your vision for engagement? And what is your motivation?
We all have specific needs – for example, finishing a grant or funding proposal in which we need insight from a key audience – but once that piece is complete, what happens to the relationships you’ve built? We have to jump right in, and stay put in order to achieve genuine, sustained support.
Develop a community advisory board or show up in a community to learn about what and who is important, and why. Find out: How do messages get disseminated? Where do people gather? Are people texting or listening to the radio? Use your newfound resources to help shape and develop messages – don’t just translate your materials into another language. Unleash this peer to peer influence by using real people – not stock photography – in your outreach and campaign materials.
Thanks to Kimberlee for her insight, for offering specific steps to building cultural bridges that will amplify our work!
Mon, 10/29/2012 – 07:00
Mon, 10/29/2012 – 07:00
The Huffington Post
There is great work yet to do to build the healthy and resilient local businesses, economies and communities that we need. Building the entrepreneurial capacity of our communities to produce basic needs as close to home as possible, and connecting entrepreneurs to the ideas and networks that will help them to succeed will be as critical, or more critical, than access to values-aligned capital.
Last week our partners at SoCap gathered 1,600 investors, funders, philanthropists and individuals interested in how to connect money and meaning. SoCap has fast become the place to go for the “impact investing” conversation. A term that was itself only coined a couple of years ago, impact investing aims to shift industries and make an impact, not just to screen out negative or harmful investments. It is incredibly heartening on a number of levels to see the flood of interest coming — including from big government (USDA), big foundations (Gates, Rockefeller), and big finance (Morgan Stanley).
While there, I had incredible conversations and met many people who are part of our movement to create real local prosperity. I also met several brilliant people from academia, foundations and the private sector, who were exploring the question of how do we change the rules at a systems level? I also met a good number of people who seemed confident (hopeful?) that we could tweak the edges of the current system, still funnel wealth into the same few hands — and somehow expect radically different results. As well as others who were anxious to scale solutions, any solutions, fast.
I honor all those who are working with a passion to do something about all that’s broken. But to quote Ed Murrow, “Anyone who isn’t confused right now, really doesn’t understand the situation.”
The first morning of the conference, Katherine Fulton of the Monitor Institute, and an adviser to BALLE, took the stage and said, “Our financial and economic system is broken, in crisis, and headed down. We are in the time between times.” I thought that was a beautiful statement. We don’t yet know. We know that old forms of our culture, economy, and finance are dying and that there is going to be pain and grief for many who built things that will decline, and for many of us who feel comforts in what we knew. There is no plug-and-play solution that can pop out one economic system for another at the level of scale. We don’t know what the world is going to become. We’re in a time that requires experimentation, curiosity and, I’d say, a whole lot of humility and kindness.
Katherine offered a further forecast. According to the Monitor Institute’s new report “From Blueprint to Scale: The Case for Philanthropy in Impact Investing”:
“It is certainly plausible that in the next five to 10 years investing for impact could grow to represent about 1 percent of estimated professionally managed global assets in 2008. That would create a market of approximately $500 billion. A market that size would create an important supplement to philanthropy, nearly doubling the amount given away in the U.S. alone today.”
Yet while the demand for investment opportunities that make an impact and still provide healthy returns is obviously growing greatly, the realities on the ground don’t match. “We are in a time between times…” There is great work yet to do to build the healthy and resilient local businesses, economies and communities that we need. Building the entrepreneurial capacity of our communities to produce basic needs as close to home as possible, and connecting entrepreneurs to the ideas and networks that will help them to succeed will be as critical, or more critical, than access to values-aligned capital. My friend, colleague, and board member, Don Shaffer, CEO of RSF Social Finance, shared the stage with me the final morning of the conference. You can watch our short talks here.
Though impact investing is currently a big tent term, at BALLE, we adhere to a philosophy much more in line with the theory of change at RSF Social Finance. Our path to scale would envision the replication of their model as an alternative to Wall Street, to build more local ownership and real prosperity at the local level, for more people. And BALLE and RSF are now working together to replicate and grow the RSF model in BALLE communities through our Local Economy Funders program. As usual, I left SoCap with the conviction that the challenges we face are so big, so complex, that they require us all, to act from where we are. To start in our own communities, not with lofty, far-reaching “planet-saving” solutions, but with real change in real places, right here, right now, together. To quote a friend I saw at SoCap, David Orr:
“The planet does not need more ‘successful’ people. But it does desperately need more peacemakers, healers, restorers, storytellers, and lovers of every shape and form. It needs people who live well in their places. It needs people of moral courage willing to join the fight to make the world habitable and humane. And these needs have little to do with success as our culture has defined it.”
Here’s to all of our journey together.
Mon, 10/15/2012 – 07:00
Mon, 10/15/2012 – 07:00
First Lady Michelle Obama’s speech this week has been described by many as unique in the world of politics. Political affiliations aside, what moved so many of us was her use of a particular word, used repeatedly, throughout her speech: Love.
First Lady Michelle Obama’s speech this week has been described by many as unique in the world of politics. Political affiliations aside, what moved so many of us was her use of a particular word, used repeatedly, throughout her speech: Love. Politicians don’t often talk about love, but it is a word we use at BALLE. And this week something happened that could be described as an outpouring of love in Bellingham, Washington, the community where I live.
A 15-year old natural foods store, Terra Organica/Public Market, put out a call for help on facebook last week. This is a BALLE business and a member of local business network Sustainable Connections. The owner, Stephen Trinkhaus admitted he’d taken some expansion risks the past year that had over-extended their business. He said that they were now on the brink of closing.
He said he had decided to ask for help because if they closed, 60 people would lose their jobs — and because he really believes in what he offers our community. If they closed, we would have fewer healthy, thoughtfully selected products and services. So he asked if we’d consider shopping there…a lot…in the next few weeks.
Within hours the Bellingham Herald had posted his letter on their website and by closing their sales had already increased by $2,000 for the day. The next day was their busiest day in all of 2012, and the following day was their busiest in fifteen years of doing business here.
A customer came in and offered a $1,000 check as a gift! Others contributed money as well. One person had the idea of buying extra food to give to the food bank, and through facebook, many others decided to do the same. Far away friends of friends on facebook sent in donations! A local citizen organized a “cash mob” to be held five days after the plea for help – on Facebook alone, well over 300 people said they would participate. Several “competitor” businesses showed up to help too. They encouraged their customers to shop at the store in need; one organized a treasure hunt through Terra Organica and then offered free products at their own stores as gifts. Fundraisers and concerts were organized over-night. Some suppliers donated product! Employees even offered to work for free.
We don’t yet know if this level of support will be enough to turn the corner at this late hour, but the warmth and generosity that is being expressed is beyond moving. As the owner, Stephen Trinkhaus said, “THANK YOU FOR ALL OF THE SUPPORT. Consider us BLOWN AWAY by the outpouring. There have been more than a few tears, and so many hugs that they may well outnumber the quantity of fresh local blueberries sitting on our produce rack right now. BELLINGHAM (and beyond) – WE LOVE YOU!”
Yes. At BALLE we say Yes to relationships, Yes to caring for each other, Yes to love.
BALLE’S founding impulse is well described by our co-founder Judy Wicks,
“At its heart, the localist movement is about love. It’s the power of love that will help us overcome fear in the hard days ahead as we confront the effects of climate change and peak oil. Our love of place, our love of life give us the courage to protect what we care about most – children, communities, animals, nature, all of life on our beautiful planet Earth. And, I would say for the entrepreneurs amongst us, our love of business. Business has been corrupted as an instrument of greed rather than used to serve the common good. Yet we know that business is beautiful when we put our creativity, care, and energy into producing products and services our community needs.”
Nobody needs to do it alone.