Shift Your Shopping & Plaid Friday

Shift Your Shopping & Plaid Friday

Plaid Friday is the new Black Friday


Shift Your Shopping - Buy local this holiday season

Love Wyandotte Launches 2nd Annual

Shift Your Shopping Holiday Campaign

Wyandotte Independent Business Alliance joins 150 Organizations and 40,000 Independent Businesses across the nation encouraging everyone to Choose Local and Independent This Holiday Season

Plaid Friday, the new Black Friday and Shift Your Shopping

Wyandotte, MI (November 1, 2013)— Love Wyandotte, an alliance of 33 locally owned and independent businesses, today announced the launch of the 2nd annual Shift Your Shopping Holiday Campaign in Wyandotte. From November 1st to December 31st Love Wyandotte will encourage shoppers to Choose Local & Independent businesses for their holiday purchases. Making the shift to Local Independents is one of the fastest ways to build strong local economies and create jobs in our community.i   The campaign, now in its third year nationally, is a collaboration including Love Wyandotte, the City of Wyandotte Downtown Development Authority, the Wyandotte Business Association The American Independent Business Alliance, the Business Alliance for Local Living Economies, The Institute for Local Self-Reliance and 150 Local Business organizations representing over 40,000 Local Independent businesses across North America. Shift Your Shopping will encourage residents to Choose Local and Independent businesses for their holiday season purchases. A 2013 survey of Independent Businesses by the Institute for Local Self-Reliance showed Independent businesses in communities with an active "buy indie/buy local" campaign run by a local business/citizen alliance saw revenues grow 7.2% in 2011, compared to 2.6% for those in areas without an alliance.ii   Shift Your Shopping will kick off on Friday, November 15th with the Wyandotte Business Association’s fabulously successful 3rd Friday Event. This 3rd Friday features Wyandotte’s annual tree-lighting ceremony, and all of the new decorations in town will be lit up. It will be beginning to look a lot like Christmas!   Joe Peterson is the mayor of Wyandotte, and says “One of our biggest challenges is to make Wyandotte a more pleasant and compelling place to shop, whether at Holiday time or any other time. We’ve added a lot of lights to make our Downtown look much prettier, and our DDA is working hand in hand with both the Wyandotte Business Association and Love Wyandotte this year to keep more shopping dollars right here in Wyandotte. Shift Your Shopping is an important element of that joint effort.”   “It doesn’t matter what business category you pick - - - the local choice is almost always the best choice. More money stays local, doing more good than any other option available. Prices are almost always better, service is FAR better and friendlier, and the joy of the season is so much more powerful at local and independently owned businesses” said Love Wyandotte member Scott Jordan, owner of White Furniture.   One of the cornerstones of Shift Your Shopping is Love Wyandotte’s Plaid Friday event, this year on 5th Friday, November 29. Participating businesses will encourage the wearin’ of the plaid, and offer specials for those that join in the fun. “Isn’t everyone sick and tired of hearing about Black Friday?” said Peter Rose, owner of Chelsea Menswear and Willow Tree Fashions. “Wear something plaid that day, enjoy refreshments and get a little something back while sharing the cheer of the season”. Plaid Friday - - - much cooler than Black Friday   The next day is SMALL BUSINESS SATURDAY, American Express’s impressive “campaign that encourages customers to Shop Small on the Saturday after Thanksgiving. Actually, they have adopted the “Let’s Make Every Saturday Small Business Saturday” theme, because American Express knows that the success or failure of small businesses plays a huge role in the health of local communities. Members of the Wyandotte Business Association, Love Wyandotte and the Wyandotte DDA will be working together that day, wrapping presents, having Santa on hand, handing out Joe Bucks (courtesy of Mayor Joe Peterson, good at participating stores). It will be just like a 3rd Friday in town. The horse and buggy will be in town, making Wyandotte THE place to be as the holiday season really kicks off.   Love Wyandotte is a 501c3 non-profit organization whose mission statement reads “Uniting Wyandotte’s Local and Independent Businesses & Non-Profits with residents and our school system to create a stronger, more prosperous, more sustainable Wyandotte”. The city of Wyandotte enjoys a heavy concentration of local and independently owned businesses, making Wyandotte a haven for more genuine shopping experiences the year round.   Media Contact: Peter Rose, President, Love Wyandotte Phone: 734-285-7020 Email:   For the press: The following people are available for interview and comment: Dianne Woodruff, Downriver Stone Design - - - 734 -282-6030 Michael Lucy, 3V Business Solutions - - - 717- 420-0972 Barb Grobbel, Campbell-York Catering - - - 313 - 608-3925  
iAmerican Independent Business Alliance - The Multiplier Effect of Local Independent Business Ownership -
ii Institute for Local Self-Reliance - Survey Finds Independent Businesses Benefit from “Buy Local First” Campaigns, But Challenges Loom -

Shift Your Shopping - What the World is Saying