In an increasingly globalized world, Americans are used to seeing products labeled, “Made in China,” “Made in Cambodia,” and “Made in Bangladesh.” For generations, this international trade was a sign of the United States’ booming economy and white-collar society.
In Factory Man, journalist Beth Macy gives readers an inside look at how international outsourcing has ravaged America’s furniture industry – and how one man has risked everything to fight back and keep his business American-made.
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Google My Business is an all-new tool to help small businesses conquer the vast and confusing world of search. Through Google My Business, small business owners can list their business across all of Google’s platforms – including Search, Maps and Google+ — for free.
Tim Harris, a native of Albuquerque, is the man behind the restaurant. He was born with Down syndrome, but his condition hasn’t slowed him down one bit. All small businesses have a unique and authentic story behind them, but few stories are as inspiring as Tim’s.
Finally, choosing to shop at your local lighting showroom supports your local economy. Local businesses return more than three times as much money per dollar of sales to the local economy than chain stores. They employ millions of Americans, having accounted for 63 percent of all net new jobs over the past 20 years, according to the Small Business Association.
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The surge in buy local interest suggests that consumers have learned what it means to buy local and appreciate the benefits. Surely, these consumers are being reached by local businesses in a much larger way.
The post Do Customers Really Care That Your Business Is Locally Owned? appeared first on Independent We Stand.
Facebook certainly popularized social media in many ways, but it’s not the only tool in the shed. There’s also Twitter, Instagram, Pinterest, LinkedIn, Google+, Tumblr, FourSquare and more! It’s not a matter of having an equal presence on each of these sites, but it’s important to know which sites will work for your business.
You can find tons of articles and solutions on how to be successful on social media. But whether you are just starting out or have been in the social media world for awhile, there are 6 basic Dos/Don’ts to follow.
You worked hard putting together a marketing plan to spread the word about your small business — to drive customers to your door. The next task is to figure out how to get them to return again and again. In some businesses, you can predict a buying pattern.
At a time when 85 percent of buyers go online to research purchases, successful social media marketing has the potential to generate more traffic to a website, send customers to a retail location, create awareness for a brand and build allegiance.